Blackberry, the one-time leader in Business phones, recently announced its closure, stating that the operating system they have will no longer be reliable for Data as well as emergency calls. This comes as a final nail in the coffin of one of the most prominent tech giants at the beginning of the 21st Century, whose phones were used by executives, top politicians and many users across the globe.
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This move marks the end of an Era for the erstwhile giants in the telecom space, who were the pioneers of email on the go, and their famous BBM messenger services. Blackberry began gaining a lot of traction as one of the companies to look out for because of their ability to provide the users with Email services on the go, right at their fingertips. This led to every mover and shaker, any person involved in any sort of service requiring an email service having a Blackberry device with them.
The move made them one of the most profitable companies in the financial boom which began after the economic crisis in 08-09. Top executives across different countries hankered for their “Crackberries” because they did not want to be left behind.
This need played into the hands of the companies, who charged a premium for their services; Blackberry became so humungous, that at one point in 2008, Blackberry had a market capitalization of a whopping $80b. Another USP of the company was their “BBM”, a messenger service that then went on to become a platform that even gave Facebook a run for their money. Teens, kids, and adults all used BBM as a means of social networking, with the exchange of “pins” becoming common practice.
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